BIBENDUM TENANT UN CASQUE Figurine
Bibendum (aka Michelin Man) figurine holding a red racing helmet
approx. 8 cm (3.15") from head to toe
not suitable for children under 5
Bibendum, commonly referred to as the Michelin Man, is the symbol of the Michelin tyre company. Introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand, Bibendum is one of the world's oldest trademarks. The slogan Nunc est bibendum (Now is the time to drink) is taken from Horace's Odes (book I, ode xxxvii, line 1). He is also referred to as Bib or Bibelobis.
While attending the Universal and Colonial Exposition in Lyon in 1894, Edouard and André Michelin noticed a stack of tires that suggested to Edouard the figure of a man without arms. Four years later, André met French cartoonist Marius Rossillon, popularly known as O'Galop, who showed him a rejected image he had created for Munich brewery—a large, regal figure holding a huge glass of beer and quoting Horace's phrase "Nunc est bibendum". André immediately suggested replacing the man with a figure made from tires. Thus O'Galop transformed the earlier image into Michelin's symbol. Today, Bibendum is one of the world's most recognised trademarks, representing Michelin in over 150 countries.