Deck of playing cards in a black collectible tin with a hinged lid. The back of the tin is printed with an explanation of the phrase's origin.
Origin of KEEP CALM and CARRY ON
Keep Calm and Carry On was a WWII slogan intended to raise the morale of the British public under the threat of impending invasion. It was little known and never used. The poster was rediscovered in 2000 and has been re-issued by a number of private sector companies for a range of products. There are only two known surviving examples of the poster outside of government archives. The designer of the poster is not known. (Source: Wikipedia).